Priceless Movement Continues with BECOMING Foundation

In 2016 “Priceless”, the movie hit theatres with Joel Smallbone, the lead actor in the production (Joel and Luke Smallbone are lead singers of the band For King & Country). Filmed by brother Ben Smallbone this movie brought awareness to the sex trafficking issue in the US. In 2020, the duo teamed up with Scott & Kerry Hasenbalg of Becoming Foundation to create a web property as a place for fans and the public at large to get involved and find ways to play their part as God would ordain. The objective was to keep it simple and find key partners in the field that were providing practical solutions. Becoming Foundation manages the back end day-to-day of the campaign and provides a “hand to glove” partnership with For King & Country considering the synergy of core values and they themselves are BECOMERS.